Amazon Selling

How to Appeal Denied FBA Reimbursement Claims

Jun 30, 2025

When Amazon denies your FBA reimbursement claim, it’s not over - you can still recover your money. Most denials happen due to missing documents, wrong claim types, or timing issues. Here’s what you need to know:

  • Common Reasons for Denial: Missing paperwork, mismatched shipping details, or filing for ineligible items.

  • Timing: You have 60 days for inventory-related claims and 90 days for fee-related issues. Act fast to avoid missing the window.

  • Steps to Appeal:

    1. Collect all required proof (invoices, shipping records, photos, fee reports).

    2. File an appeal in Seller Central with clear explanations and supporting documents.

    3. Escalate unresolved cases to Amazon’s Seller Performance Team if needed.

  • Best Practices: Focus on high-value claims, use automation tools to spot errors, and track deadlines to stay organized.

Recovering denied claims requires persistence and proper documentation. Follow these steps to protect your revenue and reclaim what’s owed.

FBA Reimbursement Abuse Appeals #fbasellers #amazonseller

Common Reasons for Denied FBA Reimbursement Claims

Knowing why Amazon denies reimbursement claims is key to crafting stronger appeals. Most rejections stem from common issues that sellers can address with better preparation and documentation.

Understanding Amazon's Eligibility Requirements

Amazon

Amazon has specific eligibility rules for approving claims. For starters, your seller account must be active and in good standing when you file. If your account is suspended or blocked, any pending reimbursement requests are automatically disqualified.

Another major requirement is that the item in question must be registered in FBA at the time it was lost or damaged. Amazon will not reimburse inventory that wasn’t officially enrolled in their fulfillment program. This often catches sellers off guard, especially when dealing with inventory transitioning between fulfillment methods.

Products must also meet FBA restrictions and inventory requirements. Claims involving restricted items, hazardous materials, or products that violate Amazon’s content policies are automatically rejected. Additionally, your shipping plan must match the actual items and quantities you sent. Mismatches between declared shipments and what Amazon receives are a red flag during claim reviews.

Eligibility Requirement

Description

Impact on Claim Approval

Active Account Status

Account must be in good standing when filing a claim

Denied if account is suspended or blocked

FBA Registration

Item must be registered in FBA at the time of loss or damage

Only FBA-enrolled items qualify

Compliance with FBA Rules

Items must follow FBA product restrictions and inventory policies

Denied for restricted or non-compliant products

Accurate Shipping Plan

Declared shipment must match actual items sent

Denied for discrepancies between plan and shipment

These gaps in eligibility often explain why claims are denied, as seen in the next section.

Typical Reasons for Denial

One of the most frequent reasons for denial is insufficient documentation. Amazon requires detailed proof, including invoices, shipping manifests, and delivery confirmations. Missing even one key piece of evidence can result in a valid claim being rejected. Many claims related to inbound shipment errors fail simply because sellers don’t have the necessary shipping records.

Another common issue is wrong case type selection. Amazon’s system has multiple claim categories, and choosing the wrong one leads to immediate rejection.

Items already found or returned also account for many denials. For example, Amazon’s network might locate missing inventory after you file a claim, or customer returns may eventually show up in their system, invalidating your reimbursement request.

Valuation disputes can also derail claims. Since March 10, 2025, Amazon has based reimbursements on manufacturing costs. Sellers who can’t provide adequate proof of their product costs may face reduced payouts or outright denials.

Ineligible items are another major hurdle. Products damaged by customers, items pending disposal, or inventory marked as defective don’t qualify for standard reimbursement. Misclassifications, which affect up to 20% of inventory, often lead to overcharges that sellers struggle to recover.

Lastly, automation tool violations are becoming a bigger problem. Using prohibited tools to automate claims can result in flagged or rejected submissions.

Timing is another critical factor in the claims process.

The Role of Filing Deadlines

Amazon enforces a 60-day claim window for inventory-related issues, a significant reduction from the previous 18-month window as of October 23, 2024. This means you must act quickly when discrepancies arise.

For fee-related claims, the window is typically 90 days, but this varies depending on the fee type. Overcharges for storage, fulfillment, or removal fees all have unique deadlines.

Returns-related discrepancies require immediate attention. Customer return issues often resolve quickly within Amazon’s system, leaving sellers with a narrow window to file valid claims. Delaying action on return problems can lead to automatic denials as circumstances change.

The best approach is to review your reports regularly rather than waiting for issues to pile up. Monitoring FBA reports, inventory adjustments, and fee statements helps you catch problems early - while they’re still within the claim window.

"Amazon's FBA reimbursement policy is designed to compensate sellers like you for various FBA (Fulfillment by Amazon) discrepancies, such as unaccounted or damaged inventory, incorrect fees, and more." – GETIDA

Missing these deadlines could mean leaving significant money on the table. With retailers losing $50 billion annually to inefficient return logistics, timely claim submissions are essential to protecting your bottom line.

Step-by-Step Guide to Appealing Denied Claims

Recovering lost funds from denied claims on Amazon requires a methodical approach. By preparing thoroughly, organizing your documentation, and following Amazon's procedures in Seller Central, you can build a strong case for your appeal.

Gathering the Right Documentation

Having the correct documentation is the backbone of a successful appeal. Amazon requires specific evidence based on the type of claim, and missing even a single document can lead to another denial.

  • For lost inventory claims, gather purchase orders, shipping records (shipment IDs, packing labels, tracking details), delivery confirmations, and screenshots of the Inventory Adjustment Report.

  • For damaged inventory appeals, include clear photos, customer communications, and Amazon's condition notes, which can highlight inconsistencies in their records.

  • For overcharged fees, provide invoices with accurate product details, screenshots from the FBA Fee Details Report, and bank statements showing the fees Amazon charged.

Make sure all images are clear and, if possible, include timestamps. Organize your files logically, label them properly, and ensure they’re easy for Amazon's review team to understand.

Filing an Appeal Through Seller Central

Seller Central

Start by logging into your Seller Central account and navigating to the Performance Notifications tab. Find the specific denial notice for your claim and click the Appeal button. This will take you to Amazon's appeal form, where you'll need to clearly explain why the denial was incorrect and upload your supporting documents.

When uploading, consider adding a concise cover letter that outlines each piece of evidence and how it addresses the reasons for denial. Always reference your original case number to help Amazon's team track your claim history.

Before submitting, double-check your appeal for typos, missing attachments, or unclear explanations. Once submitted, Amazon typically responds within 48 hours, though more complex cases may take longer. Keep an eye on your case status in Seller Central to respond quickly to any updates or requests.

Escalating Cases When Necessary

If your initial appeal doesn’t resolve the issue, you may need to escalate the case, especially for claims involving significant amounts. Start by reviewing Amazon’s response to identify objections or gaps in your original documentation. If you still believe your claim is valid, gather additional evidence and proceed with escalation.

Contact Seller Support, referencing your original case number, and provide any new evidence. If the support team cannot resolve the issue, request that your case be escalated to the Seller Performance Team, who handle more complex claims and have the authority to approve reimbursements.

For particularly challenging cases, consult Amazon's FBA Inventory Reimbursement Policy to ensure your appeal fully aligns with their requirements. Keep detailed records of every interaction with Amazon, including case numbers, representative names, and their responses, to maintain a clear paper trail.

You can also explore tools like Refunzo to simplify the process. Refunzo offers detailed reconciliation reports that identify discrepancies using over 20 criteria checks. Their automated system helps strengthen your case with comprehensive documentation, and their optional reimbursement service can handle the entire appeal on your behalf for a capped commission of 15% of refunded amounts or $5,000, whichever is lower.

Best Practices for Improving the Appeals Process

Recovering what's owed can feel like a daunting task, but with the right strategies, you can boost your success rate while saving time. The secret lies in working smarter - focusing on methods that maximize recovery while keeping administrative work manageable.

Prioritizing High-Value Claims

Not all claims are created equal. To make the most of your efforts, start by estimating the potential recovery value of each denied claim. Focus on those with the highest reimbursement potential and the strongest supporting documentation. By ranking claims systematically, you can allocate your time and energy where it counts the most.

Once you've identified the top-priority claims, take efficiency a step further by incorporating automation into your process.

Using Automation Tools for Reconciliation

Manually reconciling claims is not only time-consuming but also leaves room for human error. Here's a startling fact: nearly 40% of reimbursements stem from mistakes in inbound shipments, and catching these errors manually can be a challenge.

Automation tools can be game-changers here. These tools audit accounts to uncover discrepancies that might otherwise go unnoticed. From inventory adjustments to fee calculations, automated systems continuously monitor multiple factors to ensure nothing slips past you.

Approach

Manual

Automated

Time Investment

Hours of manual checks

Minutes to review reports

Error Detection

Limited by oversight

20+ criteria checked

Scalability

Overwhelming as you grow

Handles high volumes easily

Compliance

Risk of missing updates

Always aligned with Amazon policies

Take Refunzo, for example. This service uses over 20 criteria to identify potential reimbursements, covering areas like lost inventory, damaged goods, and fee overcharges. Refunzo even provides a hands-off option, managing the appeals process for a capped commission of 15% of the refunded amount or $5,000 - whichever is lower.

While automation simplifies much of the process, don't rely on it entirely. Conduct periodic manual audits to catch edge cases and ensure reimbursement calculations align with your actual costs. Keep detailed records - supplier invoices, purchase orders, and production agreements - to back up your claims and challenge Amazon's figures when needed.

After prioritizing and automating, staying organized is the next critical step.

Staying Organized and Tracking Progress

Managing claims without a system is like juggling blindfolded. Centralize your tracking process by using a spreadsheet or project management tool. Include key details like case numbers, submission dates, follow-up deadlines, and correspondence records. Since Amazon's responses can range from 48 hours to several weeks, tracking progress ensures nothing falls through the cracks.

To stay ahead, organize your documents by claim type, date, and case number. When Amazon requests additional information, having everything at your fingertips can mean the difference between a quick resolution and another frustrating denial. Keep all correspondence - emails, Seller Central messages, and more - to maintain a clear paper trail for escalations.

Finally, make it a habit to audit your reimbursement reports regularly. Set monthly reminders to review Amazon's FBA Fee Details Report and Inventory Adjustment Report, comparing them against your own records. Catching discrepancies early can prevent minor issues from snowballing into major headaches. Plus, Amazon's review teams appreciate systematic record-keeping, which can work in your favor during appeals.

Conclusion: Key Takeaways for Successful Appeals

Winning FBA reimbursement appeals boils down to being prepared, staying persistent, and focusing on what matters most. The first rule? Stick to Amazon’s 60-day filing window. If you miss it, your claim is automatically invalid - no exceptions. This makes timing your appeals just as important as the details you include.

Documentation is your best ally. Before submitting an appeal, ensure you have all the necessary evidence, like ASINs, order IDs, and proof of damage. Amazon’s review teams respond better to clear, factual appeals rather than emotional pleas about lost income.

Focus your efforts on high-value claims. With Amazon’s reimbursement cap set at $5,000 per item, it’s smart to prioritize disputes that offer the most potential recovery. Spending hours on small claims while larger ones go unresolved isn’t the best use of your time.

Take advantage of automation tools to identify discrepancies early. These tools can streamline your appeals process, making it more efficient and less prone to errors. This way, you’re not just reacting to issues - you’re actively staying ahead of them.

Persistence is key. Track case numbers and deadlines to stay on top of follow-ups. If your initial appeal gets denied, don’t throw in the towel. Provide additional evidence and refine your explanation to escalate the case.

The most successful sellers treat reimbursement claims as part of their ongoing operations, not a one-off task. Conduct monthly audits of Amazon’s FBA Fee Details Report and Inventory Adjustment Report to catch errors early. With millions of transactions happening daily, mistakes are inevitable. But with the right system in place, you can recover what’s owed to you and protect your revenue in the long run.

FAQs

What are the common mistakes sellers make that lead to denied Amazon FBA reimbursement claims?

Sellers often encounter denied Amazon FBA reimbursement claims due to a few common missteps. A big one? Submitting incomplete documentation. This could mean leaving out crucial proof, like inventory ownership or delivery records. Without these, claims are almost guaranteed to be turned down.

Another major hurdle is poor record-keeping. When sellers don’t maintain accurate records, it becomes a challenge to provide the necessary data during the claims process. Missing deadlines for filing claims or submitting incorrect or unverified sourcing documents can also lead to rejections.

To improve your chances of approval, make sure your paperwork is thorough, maintain detailed records, and file claims within the required timeframes. Taking these steps can make all the difference.

How can sellers simplify the process of identifying and appealing denied Amazon FBA reimbursement claims?

Sellers looking to handle denied Amazon FBA reimbursement claims more easily can turn to automation tools that simplify the process. These tools can spot discrepancies in your account, highlight potential reimbursements, and even generate detailed reports to back up your claims.

Many of these tools come with helpful features like pre-written templates for claims, real-time updates on claim statuses, and automated follow-ups. By cutting down on manual work and reducing errors, these tools help ensure appeals are submitted on time, boosting the likelihood of success. Using automation tools can make the entire process smoother and far less stressful for sellers.

What documents do I need to successfully appeal a denied FBA reimbursement claim?

To strengthen your case for a denied FBA reimbursement claim, you'll need to gather and submit essential supporting documents that clearly back your appeal. These documents typically include:

  • Shipment records: Details such as tracking numbers and carrier information that verify the shipment's journey.

  • Proof of damage or loss: Photos or other evidence showing the damaged items or confirming they were lost during transit.

  • Correspondence: Any emails or messages exchanged with Amazon support or the carrier regarding the issue.

  • Proof of delivery or receipt: Documents that confirm the shipment was delivered or received as expected.

Submitting these materials ensures your appeal is well-documented and increases the likelihood of a favorable outcome. Pay close attention to detail and accuracy to avoid delays or further complications.

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